Digital Mass Communications

The Associate of Applied Arts in Digital Mass Communications will prepare students for many exciting positions within the communications industry, such as digital and social media, journalism, and public relations, while combining general education requirements with hands-on job specific experiences. The Digital Mass Communications major provides a well-integrated, hands-on learning environment related to digital media industries and production. Students learn the skills to craft stories, messages, and a voice for digital content and social media. They will plan, create, and manage digital content, and utilizing state-of-the-art technology will produce professional content such as The Collegian, Iowa Central’s student newspaper, as well as podcasts, images, and social media content.

Possible Careers

  • Find a job that requires this degree by visiting Career Coach!Multimedia Specialist
  • Publicist
  • Digital Content Specialist
  • Social Media Marketers
  • Blogger
  • Media and Communication Worker
  • Desktop Publisher
  • Editor
  • Social Media Content Specialist
  • Creative Arts Director
  • Public Information Officer
  • Photo Journal & Visual Communications
  • Reporters & Correspondent

Course Schedule

Degree options include the A.A.A. degree and/or Certificates in Social Media Management or Public Relations Marketing.

A.A.A. Degree

First Semester

Course # Course Title
Credit Hours
GRA-176 Layout Design I
3.0
JOU-121 News Writing & Reporting
3.0
ENG-105 Composition I
3.0
SDV-108 The College Experience
1.0
JOU-210 Media Law and Ethics
3.0
ART-184 Photography I
3.0
 
Total Hours: 16.0

Second Semester

Course # Course Title
Credit Hours
PHT-185 Photography II
3.0
MMS-241 Public Relations & Marketing*
3.0
GRA-177 Layout Design II
3.0
COM-142 Mass Media Writing
3.0
SMM-170 Social Media Campaigns*/**
3.0
 
Total Hours: 15.0

Third Semester

Course # Course Title
Credit Hours
GRA-158 Web Multimedia
3.0
CIS-265 Photoshop I
3.0
COM-150 Mass Communications & Society
3.0
JOU-200 AP Editing
3.0
SMM-200 Emerging Media Technologies*
3.0
JOU-941 Practicum
1.0
 
Total Hours: 16.0

Fourth Semester

Course # Course Title
Credit Hours
SPC-112 Public Speaking
3.0
SMM-210 Web Analytics*
3.0
COM-148 Diversity & The Media
3.0
COM-170 Crisis Media Management**
3.0
MAT-111 Math for Liberal Arts (or equivalent)
4.0
JOU-941 Practicum
1.0
 
Total Hours: 17.0
 

Fifth Semester

Course # Course Title
Credit Hours
XXX-XXX Social Science/Humanities Elective
3.0
SMM-910 Internship
3.0
 
Total Hours: 6.0
 
A.A.A. Degree Total Hours: 70.0

*Courses required to complete the Social Media Management Certificate are marked by an asterisk (*)
**Courses required to complete the Public Relations Marketing Certificate are marked by a double asterisk (**)

Staff

Kelli Bloomquist Coordinator/Instructor 515-574-1058 bloomquist_k@iowacentral.edu
Jennifer Condon Dean, Liberal Arts 515-574-1190 condon@iowacentral.edu
Joshua Howell Associate, Liberal Arts 515-574-1250 howell@iowacentral.edu