PHT-250
Marketing in Photography
2 Credit Hours
Students will learn to identify, target and reach potential markets with the appropriate advertising materials. Students will understand how to budget for marketing campaigns, spend wisely, and to use various media formats to reach specific groups. The course will also cover when to advertise, how to use promotions, and, in general, how to motivate clients to choose specific packages or photographic formats. No text. Pre-requisite: PHT-185